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Wednesday, January 14, 2015 10:22:34 AM
If simple is good and the mother of innovation is necessity then one would think all the aspiring company or entrepreneur has to do is build a better mousetrap and watch the world beat a path to its door – right? Easier said than done. Steve Jobs, Apple Inc.’s Founder, has been quoted exclaiming, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Coastal Integrated Services (OTC: COLV) may not be moving mountains but they are focused on moving drinking cups in all shapes and sizes with the company’s disposable beverage lids affixed to the top. Coastal Integrated’s wholly owned subsidiary, Simply Lids, Inc., is carving its niche in the multi-billion dollar disposable beverage sector with its patented, award-winning product.
Taking a cue from Jobs, the company has blended some ‘clean thinking’ with a modest, simple design to create a safe and more enjoyable drinking experience. The design of the splash-proof, spill-proof lid allows users to enjoy their beverages like there is no lid at all while keeping liquid from splashing out. The product is environmentally friendly and provides an accompanying marketing opportunity for prospective advertisers.
The Simply Lids solution is designed with the patented thumb-sized slider that serves as the vent hole for drinking or for use as a straw opening. The Simply Slider™, as it’s formally called, provides the opportunity for businesses to include “Adserts.” Businesses can incorporate their logo onto the lid and, as the consumer leaves the store’s premises with beverage in hand, the Simply Slider™ becomes a mobile advertisement.
Simply Lids is an award winning company whose specialty is disposable beverage lids in the food services industry. Simply Lids’ patented technologies provide a safer, more enjoyable drinking experience, without splashing or spills, and has the added benefit of unique marketing opportunities, never before realized in this industry sector. Simply Lids plans on being the leader in this multi-billion dollar sector through the application of its technology and innovation.
For more information on the company visit www.coastalintegratedservices.com or www.simplylids.com
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