They're a poor man's way of going public as opposed to starting from scratch. Lawyers and accountants are still required in addition to various fees. The Sooum guys had no luck raising private funds last summer and it's obvious Clark Ortiz was essentially destitute. That's why he agreed to give up his SWRF shell.
You'll also see where they claimed "Revenue projections in 2014 of >>$10,943,220<< (page 41 http://www.swrfowners.us/SOOUM-OfferingMemor.pdf ) I think it's safe to say they didn't get anywhere close to that. Frankly they're just pulling numbers out of thin air.
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