Protocall Technologies Inc (PCLI)

[Value_Investor]

DVD ON-DEMAND VALUE PROPOSITION

On-demand production of digital media products offers distinct advantages over physical distribution methods for retailers, content owners and consumers, as discussed below:

LARGER SELECTION OF TITLES FOR RETAILERS AND CONSUMERS - Movie, television

episodes, console video games and software products have wide consumer appeal, yet maintaining a sufficient physical inventory is expensive for most retailers. An expanded offering of digital media products using virtual inventory can increase a retailer's sales, limit its inventory costs and provide consumers with a broader selection of titles to choose from.

REDUCTION IN PRODUCTION COSTS FOR CONTENT OWNERS - Content owners often

make only a small percentage of their content library available to consumers due to minimum production-run and storage costs. By eliminating up-front printing, packaging, inventory and shipping costs, content owners can bring their entire libraries of content to market.

INCREASES EXPOSURE FOR INDEPENDENT MOVIE STUDIOS - Products from smaller

content owners are not always carried by retailers. On-demand production makes it practical for retailers to carry a more varied selection of titles including documentaries, art-house movies and other less well-known films that might never have had a theatrical release.

INCREASED SECURITY - On-demand production offers the ability to include unique copy-protection and other security solutions that can be randomized to thwart unauthorized copying.

SPEEDS TIME TO MARKET - Content owners can be ready for their commercial launches within days of completion of the digital master. Faster launches reduce working capital needs for content owners and speed the return on investment for their products.