Protocall Technologies Inc (PCLI)

[Value_Investor]

MARKET OPPORTUNITY

According to the DVD Release Report, there are over 80,000 movies and television episodes now available on DVD with new titles being released weekly. Nielsen Media Research also reports that DVD viewing devices are now used in over 80% of U.S. households thereby representing an immense installed base of DVD viewers in the multi-billion home entertainment market.

For most retailers, the cost of managing a rapidly changing product inventory as diverse as DVD movies is prohibitive and invariably restricts product availability and sales. Moreover, as demonstrated by Amazon and Netflix, sales of previously released or "long-tail" titles can

continue indefinitely and collectively produce greater revenue than new release titles if a sufficient offering is available to consumers. DVD on-demand brings a virtual inventory of new release and long-tail movie titles to retailers without the cost of carrying a product inventory.