CNBC had/has a political agenda.....ie medical marijuana. The media's use of terms like the "Legal Marijuana Business" is misleading. When Holder announced he wouldn't prosecute, the MMJ plays were "applauding his decision", and the like. In the past the media propped up the alternative energy market and helped demonized conventional sources. I could go on, but CNBC was just being themselves. MDBX and others capitalized. Heck, Hipple/Jan used Gavin Newsome, who actually helped leak the identity of a private citizen who post on Ihub.