Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

the Fitmiss brand may work as a separate brand for diet supplements, diet food, mass market "sports" nutrition products and beauty products...but it doesn't work as a credible sports brand

So, for products like diet tablets, low quality protein powders, protein bars and other protein enriched products targeted the mass market at Walgreens, Walmart, Winn Dixie....there it might work.
Also, for beauty products like sun screens, body lotions, lip balms, hand lotions, foot creams etc sold at Walgreens, ULTA...the Fitmiss brand might work.

For the specialty segment at GNC, Vitaminshoppe, there I would make a separate MP Sport Women brand.

Fitmiss is not supporting the Musclepharm brand image though....so, I would keep these brands completely separate...

The Fitmiss brand could be endorsed by any successful woman, as it has little to do with sports, and more to do with being in harmony with self....eating some protein because it's good for you....Essentially, the Fitmiss brand would work for lazy people....and to be honest, that's a much bigger segment than any other.