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Friday, 12/19/2014 4:41:29 AM

Friday, December 19, 2014 4:41:29 AM

Post# of 62024
As it turns out, casting a bunch of social media stars in a film is a good way to ensure that film performs well on digital platforms. Expelled, which stars Vine personality Cameron Dallas as a prankster who gets kicked out of school, reached #1 on iTunes just one day after its video on-demand (VOD) release.

As Variety notes, the #1 spot on iTunes is usually reserved for blockbuster films. The film Expelled supplanted at the top, for example, was Guardians of the Galaxy, which has made $772 million at the box office. It’s unclear how much revenue Expelled raked in, since we don’t know the exact number of copies it sold, but the film retails for $9.99, and its place on the charts suggests a sizable gross. - See more at: http://www.tubefilter.com/2014/12/18/expelled-movie-cameron-dallas-number-one-itunes/#sthash.sOeitauP.dpuf