Twitter Inc (TWTR)

[MissionIR]

Twitter’s growing influence on ticket sales reflects spontaneous shopping trend


http://dtn.fm/l9Gf

Online ticket services such as SeatGeek as well as movie studios are seeking out Twitter for mobile ticket sales through Promoted Tweets and embedded links, reflecting the social network’s potential as a platform for mcommerce.

As uses of social commerce are becoming more possible with Twitter’s Buy Now feature, ticket search engines such as SeatGeek, Fandango and Movietickets.com can leverage this feature to reel in more sales. Consumers are more open than ever to mobile deals, proving that the Twitter News Feed is an appropriate place to reach them.

“Twitter is already a real-time source for news, photos and video clips, so it only makes sense for the social network to enter the space of real-time ecommerce deals as it looks to broaden its revenue stream,” said Guillaume Lelait, general manager at Fetch USA, San Francisco. “The Twitter Buy Now feature is a great outlet for companies looking to sell time-sensitive items such as event tickets and travel deals, and social platforms such as Twitter and Snapchat are exploring ways for brands to easily advertise new deals.

“This makes it easy for consumers to access these deals easily with simple purchasing,” he said. “Event and ticket providers such as SeatGeek can especially benefit from the growing spontaneous purchase trend, along with the online travel industry, and we see more interest from marketers to capitalize on the spontaneous shopping trend.”

Click the link for complete article.