Consider this
How effective are those TV ads? You had to email the CEO 2 months later to ask if they ran and where.
The purpose of the TV ads are to promote the company's product. But instead the company had to put out 3 press releases promoting the TV ads and then you had to query the CEO to determine if they really existed.
I'm not a marketing genius so I can't get my head around that. But I don't see how that was a reasonable use of shareholder dollars.
Next time, I would ask if the marketing genius is related to or friends with the company that ran those spots. Nepotism hasn't served MMRF very well in the past.
#1). You have money. Other people want it. All of it!
#2). You want easy money. So does everybody else. They'll get it, too....yours! (and all of it!)
#3). You tell yourself you're smart. You won't lose your money. Fact: Other people are smarter,