Monday, December 15, 2014 7:38:16 AM
According to a CEO of another company I'm in and have been since 2000, PR's now cost from $375 to $1,200 depending on the area of distribution.
You'll notice via the FB update link in sticky above, they are using this medium for the most part for updates.
As investors, we like PR's because we feel it increases interest that new blood will find about this company (stock) and better the chance to make a buck.
The initial audience being focused on are parent groups, schools, bloggers and the like to "get the word out."
To me, I don't want to see PR's dribbling out just to placate us, meaning unless there's something significant to say, don't bother.
As the word spreads to the buying public for the product, we gain traction with the marketing aspects, the investor news will take care of itself.
Having said that, is a PR warranted for the iOS launch today, you betcha.
We got one about the Andriod launch Oct 1, hope they do it today for iOS too.
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