I could use some assistance in estimating the time it might take to integrate disparate software technology into a seamless and feature filled single platform. Yes, I'm referring to integrating the Media Graph technology along with its player into Adaptive's Supply Side Platform (SSP) and Ember's Demand Side Platform (DSP) with its real-time bidding, analytics, fraud prevention, re-targeting, etc.
I'm quite aware that you've become much less enthusiastic about ADTM to the point where you indicated, "I'm out....." . I promise I'm not trying to talk you out of what you believe about Mr. Shareef and the potential, or lack thereof, of ADTM.
What I'm asking is that you listen to Mr. Yamano's presentation, including watching the accompanying slide show, that he gave at the LD Micro summit in Los Angeles back on 12-4-14. If you would be so kind as to do so, I would really appreciate it. Again, I'm only interested in your opinion regarding what you think about the complexity, the time and the effort it could have taken to integrate all three platforms into one to the point where the Media Graph and the player came out of beta around the 26th of September.
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