The apparent surprise that Pickett would take the A/S into the billions, is disturbing. It's what he does. He's been doing this for years. A little DD beyond conference calls and PR drivel, would be most beneficial to some.
Once this thing bleeds out back to the trips, you can expect a reverse split which will boost the pps for a little while, but inevitably it will fall back again to where it belongs, in the trips.
The above is my opinion. Do your own research.