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PNOW Announces Updated Booking Software for Hospitality Industry
Earlier today, Pure Hospitality Solutions reported that it has nearly completed the re-tooled FROL (Friendly Reservation Online) technology, which is more robust and powerful than the beta version system tested on U.S. based hotels.
“The original FROL software was tested by over 30 independent hotels throughout the United States,” commented Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. “The feedback was that the beta software significantly increased booking rates at many of the properties. The majority of the owners experienced better than good results with its use.”
“That being said, those test were conducted in a highly saturated market, where Expedia, Priceline and their respective subsidiaries rule,” he continued. “Today, we’re smarter. We will launch the new FROL hospitality booking engine in one of the world’s top ten countries to invest. That is not saturated with Online Travel Agencies (OTA’s), and, also happens to have one of the fastest growing tourism economies in the Central America-Caribbean region. Costa Rica.”
Management indicated that its predecessor successfully ran the beta test in the United States. Like most sustainable innovations, the cost to compete however, in a saturated market, is extremely high – particularly during a severe market downturn. However, what history has revealed about the online hospitality booking engine market, is that it’s easier to buy than to build. Especially in locales where there is little market saturation.
In a concluding statement, Mr. Pereira said, “It is wrongly assumed that Costa Rica, and the entire Central America-Caribbean region, has always been bustling with high volumes of tourism and hotel development. This is not entirely the case and we plan to leverage this in our favor. We will build a strong and effective online hospitality booking system for Costa Rica, and certainly look to expand throughout the Central America-Caribbean region; quickly.
“This is where the future value of Pure Hospitality Solutions really resides. In our technology solutions for online hospitality reservations. Our properties simply become a ‘good to have’ for the additional value that stems from owing hard assets. Our vacation properties also provide a guaranteed customer and revenue base. But check the valuations on the regional booking engine companies that were acquired and didn’t own their own hotels or vacation properties. We are on the right track, and with the home court advantage!”
For more information, visit www.purenow.solutions
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