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PURE Announces Retooled Booking Software: 2015 Launch, Slated to Be Industry Regional Leader PR Newswire   "Press Releases US - English"

LAS VEGAS , Dec. 11, 2014 /PRNewswire/ -- Pure Hospitality Solutions, Inc. , (OTC: PNOW) announced today that the Company nears completion of its re-tooled FROL (Friendly Reservation Online) technology; a more robust and powerful system than the beta version tested on U.S. based hotels.

"The original FROL software was tested by over 30 independent hotels throughout the United States ," stated Melvin Pereira , President and CEO of Pure Hospitality Solutions , Inc."The feedback was that the beta software significantly increased booking rates at many of the properties.The majority of the owners experienced better than good results with its use."

"That being said, those test were conducted in a highly saturated market, where Expedia, Priceline and their respective subsidiaries rule. Today, we're smarter. We will launch the new FROL hospitality booking engine in one of the world's top ten countries to invest. That is not saturated with Online Travel Agencies (OTA's), and, also happens to have one of the fastest growing tourism economies in the Central America - Caribbean region. Costa Rica ."

Management indicated that its predecessor successfully ran the beta test in the United States. Like most sustainable innovations, the cost to compete however, in a saturated market, is extremely high particularly during a severe market downturn. However, what history has revealed about the online hospitality booking engine market, is that it's easier to buy than to build. Especially in locales where there is little market saturation.

Mr. Pereira concluded, "It is wrongly assumed that Costa Rica , and the entire Central America - Caribbean region, has always been bustling with high volumes of tourism and hotel development. This is not entirely the case and we plan to leverage this in our favor. We will build a strong and effective online hospitality booking system for Costa Rica , and certainly look to expand throughout the Central America - Caribbean region; quickly.

"This is where the future value of Pure Hospitality Solutions really resides. In our technology solutions for online hospitality reservations. Our properties simply become a 'good to have' for the additional value that stems from owing hard assets. Our vacation properties also provide a guaranteed customer and revenue base. But check the valuations on the regional booking engine companies that were acquired and didn't own their own hotels or vacation properties. We are on the right track, and with the home court advantage!"

About Pure Hospitality Solutions, Inc. ( www.purenow.solutions ) (PINKSHEETS: PNOW ) provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE"brand. Recently, Pure has also focused a large part of daily operations on the development and acquisition of condominium apartments and hotel properties, in rapidly up and coming tourist destinations. Through the acquisition of international vacation properties, condominiums, hotels, land development projects, etc., PURE is able to deliver increased long-term values to the Company's balance sheet. This value translates through hard assets, which in most cases generate immediate, short- and long-term revenues from both rental income and property sales.

(For more, visit: OTC Markets PNOW Profile )

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Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission .

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pure-announces-retooled-booking-software-2015-launch-slated-to-be-industry-regional-leader-300008590.html

SOURCE Pure Hospitality Solutions, Inc.