Total Sports Media Inc. (fka TSMI)

[king koopa]

$$NEWS$$StreamTrack’s RadioLoyalty Releases Updated Web UniversalPlayer; Reports Positive Preliminary Results

Date : 12/04/2014 @ 4:16PM
Source : Business Wire
Stock : Streamtrack, Inc. (PC) (STTK)
Quote : 0.0014 -0.0005 (-26.32%) @ 3:52PM

StreamTrack, Inc. (STTK) ("StreamTrack" or the "Company"), the first company to replace audio advertisements with video advertisements in a live broadcast radio environment, today announced that RadioLoyaltyTM has released a significant technology enhancement to its UniversalPlayerTM. The release was implemented platform wide on December 3, 2014.

The release features several key improvements including the video display size inside of the player increasing from 425x250 to 468x442 and the 728x90 display unit display being raised to the top of the page. While data so far is limited, significant improvement has been seen comparing the same hours the previous day in the following:
• A video revenue increase of 35%.
• Video revenue per listener hour jumping by 29%.
• Video impressions increasing by 29%.
• Video CPM increasing by 9%.

Michael Hill, CEO of StreamTrack, stated: “This is another step forward in greater monetization of the content distributed through our platform. This release came in response to feedback from advertisers wanting to buy larger sized video inventory and display ads as close to the top of the page as possible. We listened to our advertisers and anticipate increased advertising buys and higher advertising rates on RadioLoyalty as a result. While results so far are extremely limited, we have surpassed our expectations for performance following the release.

Additionally, the listener experience has been improved by displaying larger sized video ads in our pre-roll and patent-pending in-stream video ad insertion technology. This successful technology release further showcases our competitive, patent-pending technology advantages over other broadcasting platforms.”

About StreamTrack, Inc.

StreamTrack, Inc. (the "Company") is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty™ Platform (the "Platform") to over 5,500 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.

For more information visit: http://www.streamtrack.com or http://www.radioloyalty.com