United Communications Partners Inc (UCPA)

[naturalborninvestor]

Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Costa Coffee, Allianz, Volkswagen, Canon, Nectar, UNICEF, Sitecore, Bury Council and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.
Mynewsdesk was founded in 2003 and is based in Stockholm, Sweden but the company also has sales offices in Malmö, Gothenburg, Umeå, Oslo, Copenhagen, London, Berlin and Singapore,.[2]

http://en.wikipedia.org/wiki/Mynewsdesk

May be a biased entry in Wikipedia, but certainly some very large companies use this service and see a value. Not sure how it works, though, cause today's news item certainly did not show up on any of the TKM's social media sites or anywhere else on the net apart from the "newsroom".