NeoMedia Technologies, Inc (NEOM)

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Macy’s leverages in-store QR codes for Black Friday giveaway

http://www.mobilecommercedaily.com/macys-leverages-in-app-qr-codes-for-black-friday-giveaway

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

The retail brand will be awarding $1 million in prizes during its Black Friday sales, beginning at 6 p.m. on Thanksgiving Day. Customers will have the chance to unlock gift codes worth up to $250 when they use their Macy’s mobile app to scan QR codes available in-store.

“The lure of a giveaway always spurs downloads,” said Scott Michaels, executive vice president and partner, Atimi, Vancouver, Canada. “This is both for in-store and those that can’t make it there (which is an important audience as well) as giveaways support entering the contest without being there.

“Since this particular promotion / contest has such a high prize value, I believe its going to be very effective. The gain for the end consumer is obvious.”