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3Kronor enters partnership with Open Topic for Content Marketing ROI

http://www.ekonominyheter.se/pressmeddelanden/3kronor-ingar-partnerskap-med-opentopic-for-content-marketing-roi,122118

Newsdesk 25/11 14:29

Award-winning communications agency 3Kronor choose Opentopics content marketing platform to help global clients identify and select high quality content.
New York, NY? November 25, 2014 - Open Topic, the New York-based company that provides a content marketing platform that enables companies to more effectively engage and acquire customers through selected content, today announced a partnership with 3Kronor, an award-winning Swedish communications agency. As a result of the partnership will 3Kronor to use Opentopics content marketing platform to drive the program for selecting content for its customers to accelerate Content Marketing ROI.
"Our goal was to enable efficient and scalable content marketing deals to our customers," says Mia Forsgren, President of 3Kronor. "After a review of content marketing landscape, we have concluded that Opentopics platform, which helps us to find exactly the right content regardless of subject, format or language, is the best shortcut to our customers get the good profitability of their content marketing. "
The core of Opentopics platform is a content engine that provides the most comprehensive picture of the digital content landscape. Unlike other platforms that provide limited search capabilities or limit the sources of licensed content, pulls Opentopics from the full web spectrum, including search engines, RSS feeds and social media. The combination of search technology and? Influencer mapping? ensures that all Open Topic users, regardless of industry or audience, can find the most relevant and high quality content to engage and acquire customers.
"Demand from the audience is evolving rapidly but are constantly in development - the priority and are still looking up the most relevant content with the highest quality," says Christian Jorg, CEO of Open Topic. "3Kronor is ahead of the curve and see that the content selection accelerates the growth of consumer brand relationships with an authenticity that traditional advertising, and sometimes even their own unique content, can not deliver. We are pleased to provide the technology that supports 3Kronors goal in Content Marketing and their clients world class. "
About Open Topic:
Open Topic revolutionizing the way businesses find and use content. At a time when marketers are looking for new and scalable way to engage their audience with content, helps Opentopics unique patent-pending technology to discover content they find valuable content that drives better and more frequent involvement in all digital channels. Opentopics platform, which also includes the company's workflow and the ability to follow rules, drastically reduces the time and cost required to operate substantially Content Marketing ROI. Customers include Comcast / NBC Universal, the Pitney Bowes, and Porter Novelli, among others. If you want to know more about NYC-based company, please visit www.opentopic.com .