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Alias Born | 02/27/2014 |
Saturday, November 22, 2014 8:47:19 PM
Bellator_exec got a point. Why would you sell the same product for half the price through one channel compared to another?
Online and big box retailers typically got similar price levels, while specialty retailers sell at substantially higher prices..
Therefore, the best strategy would be to extend the brand.
There should be an Arnold white label brand exclusively for specialty retailers and wholesales warehouses with better ingredients and better margins for Musclepharm.
The current product is considered weak by many of the gym rats according to Bellator_exec's investigation into the matter....they pretty much think that Musclepharm sucks after being ripped off at GNC.
Muscletech doesn't sell the same products through Walmart and GNC....Six Star is for Walmart, while Muscletech is for GNC.
Six Star used to be sold at GNC until 2011 when it was discontinued there.
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