Still waiting in Florida
Pulse Introduces '100 Percent Natural' Cabana(R) Coconut Water
Albertsons to Carry 17.5 FL OZ Cans
DENVER, CO -- (Marketwired) -- 02/12/14 -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced that it is expanding its product line with the introduction of Natural Cabana® Coconut Water and Natural Cabana® Pineapple Coconut Water, which will first be available in Albertsons grocery stores later this month.
The launch of Pulse's coconut water arrives at a time when greater numbers of consumers are seeking out beverages that taste as great as the health benefits they contain. According to Beverage Industry's recent new product development survey, "healthy" and "natural" are the top beverage attributes among consumers for 2014.
"Coconut water has rapidly become its own category, and we are able to introduce a product that contains high-quality ingredients, superior taste, and competitive pricing that appeals to a broad and diverse marketplace," said Bob Yates, CEO of Pulse. "Now that we have grown an expansive distribution network in a relatively short period of time, we look forward to introducing our coconut water to convenience and grocery stores that we believe will resonate with our product."
At the same time, many consumers are searching for all-natural beverages that have the same hydration properties of a carbohydrate-electrolyte sport drink. A study published in the Journal of the International Society of Sports Nutrition found that coconut water can provide similar hydration benefits when compared with a typical sport drink.
Coconut water naturally contains high levels of electrolytes, vitamins and minerals, and has a lot less sugar than many "sports" drinks. Low in calories, and naturally fat- and cholesterol-free, coconut water has served as a source of hydration for thousands of years in tropical climates. With only 60 calories and 10 grams of sugar per serving, Natural Cabana® Coconut Water is made from the world's highest quality coconuts and natural spring water.
Pulse will officially launch its coconut water in early March at Natural Products Expo West, a leading trade show venue for natural and organic products. Pulse will provide samples of its coconut and pineapple coconut water at the Anaheim, Calif.-based event, which is poised to draw more than 60,000 attendees.
