Be Active Holdings, Inc. (fka JALA)

[Unbiased JALA fan]

The good is we should still have some sort of following due to the fact that we were in stores before and even though sales were not amazing we should have customers who liked the first product release and hopefully they will remember the brand and try the new formula. We also have a much more appealing box (not only from the first launch but our competitors) which should make others try the product.

The bad is product rollout is slow, and could lead us to having a smaller following from the people who have tasted the product at these sponsor events. People do forget, some people who may have never tried frozen yogurt may have enjoyed it and tried other brands.

At the end of the day I think the good outweighs the bad and that's why I'm still holding but sometimes I forget why so I remind myself cause one day this stock will be much higher and I rather keep my .016ish average per share than rebuy in the .03-.05 range just wish these private placement shares weren't crushing us right now