I agree that the margins could be very good, but I believe that their partner will take a good chunk of it.
Competition would be good, in that you know you have a product that's worth something. If there aren't any competitors, then it's likely a dud that nobody's interested in, or it's too expensive to penetrate in terms of marketing dollars.
Inergetics would be wise to start small and use healthy margins to build the brand, rather than starting out too big. I believe Kras is supposed to have a lot of experience in online marketing, so I would expect them to do rather well with online sales for this new product. Stick to internet sales and as many dispensaries as possible, and build the brand awareness slowly but efficiently.