Expansion into San Jose is a wonderful thing long term.
However, starting a branch from scratch will have start-up costs that could impact the bottom line for PPFC in the short run. It will take some time for the branch to reach the critical mass needed to become a profit center on a stand-alone basis.
"Someone said it takes 30 years to be an instant success" - Gabriel Barbier-Mueller, CEO of Harwood International
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