Be Active Holdings, Inc. (fka JALA)

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JALA DD

Summary/Highlights:
The JALA! brand are products focused in the Greek Frozen Yogurt market which includes frozen Bars, Cups, and Sandwiches. Clean balance sheet(no lingering toxic debt) with a real product with top-quality experienced management that is just starting to rollout to store shelves. Based on feedback, they actually taste BETTER than Yasso which is their main competitor currently in over 15,000 stores.

CEO is co-founder of Skinny Cow Ice Cream, which sold to Dreyer's/Nestle for $74M in 2004 (Dreyer's Grand Ice Cream to Acquire Silhouette Brands, Inc.)
Current JALA Market cap is $3.6M, plenty of room for growth...Jala did a 'test launch' in 2010-2012 to guage product demand in which they reached over $3M in revenues and hit 2000+ stores including Whole Foods and Publix. (refer to 8-K with financials when they first when public). What can they do for the 'real' launch?

Currently available in NYC stores (Fairway Markets and Westside Markets) and expected to expand rapidly into other major retailers very shortly. Contracts with food distributors (C&S) and food broker (JOH) already in place:

Wholesaler:
C&S Wholesalers - C&S Wholesale Grocers is the largest wholesale grocery supply company in the U.S. and the lead supply chain company in the food industry. C&S operates regional distribution centers where it receives products from food and grocery companies and ships them to supermarkets and other institutions. Currently, C&S serves about 5,000 stores from more than 50 locations in 15 states. Among its customers are many of America's best known companies, including Stop & Shop, Giant of Carlisle, Giant of Landover, Great Atlantic & Pacific Tea Co. (A&P), Ralphs, Safeway, Winn-Dixie, Pathmark, Waldbaums, Key Food, Foodtown and Target.

Food Broker:
JOH - JOH is one of the strongest regional brokers in the U.S. with an unrivaled presence along the entire east coast. JOH is extremely focused in assisting in product placement throughout the retail industry.

Management has $250,000 of their own money invested and recently completed private placement to obtain over $3M in working capital for expansion. There is NO toxic debt, just private placement units at .03/each.

Website - www.jalabars.com
OTCQB Fully Reporting - http://www.otcmarkets.com/stock/JALA/profile
Investor Presentation

Social Media Sites (lots of pictures from events they've attended the last few months):
Twitter - https://twitter.com/Jalabars
Instagram - http://instagram.com/jalabars
Facebook - https://www.facebook.com/pages/Jala/1506676002894053

JALA in Westside Markets (Plainview, NY)


CEO: Saverio (Sam) Pugliese
Past: Co-Founder of Skinny Cow Ice Cream, Sold to Dreyer's for $78M in 2004 PR: Dreyer's Grand Ice Cream to Acquire Silhouette Brands, Inc.)

Director: Joseph Rienzi
Past: Executive Vice President of Rienzi & Sons: http://www.rienzifoods.com/

Sam with Deron Williams of the Brooklyn Nets


Press Releases:
10/8/2014 - Be Active Holdings Executes a Strategic Partnership With JOH
10/1/2014 - Be Active Holdings' Jala Is Available at Fairway Markets
8/11/2014 - Be Active Holdings' Jala Is in Production and Begins Marketing Initiative
6/25/2014 - Be Active Holdings Appoints Evis Savvides to Board of Directors
6/10/2014 - Be Active Holdings Management Team Directly Invests $250,000
4/30/2014 - Be Active Holdings Amends Series B Convertible Preferred Stock
2/4/2014 - Be Active Holdings Provides Update to Its C&S Wholesale Grocers Agreement
1/13/2014 - Be Active Holdings Provides a Business Update

Share Structure:
Float: 110,415,056
Outstanding shares: 244,200,853
Authorized Shares: 525,000,000

Transfer Agent (Ungagged)
EQUITY STOCK TRANSFER - 917.746.4595
www.equitystock.com