Writ Media Group Inc. (WRIT)

[Predictomatic]

Could you clarify this please:

"LOS ANGELES, CA--(Marketwired - Nov 4, 2014) - Retro Infinity Inc., a wholly-owned subsidiary of WRIT Media Group, Inc. (OTCQB: WRIT) and publisher of classic video games on today's mobile devices, announced today it will be introducing the Retro Infinity Player, proprietary software that allows retro video games to be played on today's mobile and set-top streaming devices, through a social media-supported crowd funding campaign. More detailed product information will be provided during the launch."

Does this mean that WRIT has no "player" and this is their announcement of them intending to start a Kickstarter type fund raiser in order to pay for one to be developed?

Is the "launch" the release of the player or just details on how to send them money to the Kickstarter account?