Saturday, November 01, 2014 8:06:50 AM
I agree the over the top projections here can get ridiculous.
That said, a standard conversion rate of the general public vs converting a much more focused demographic (say active Twitter followers of particular talent) would yield drastically different results. Conversion of the general public would be lucky to yield fractions of a percent while you would expect the conversion of the target demographic to yield many many multiples of that.
Just my $.02
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