Mr. Blanchette is a fashion industry and executive veteran with experience in both public and private markets. In September 2010 he founded Lexi Luu, which designs, manufacturers and wholesales dance wear and active wear for girls. Its head manufacturing facility is located in Mesa, Arizona. In 2013, Hub led Lexi Luu to just shy of $600k in revenue, representing a 30% year over year increase. Sales to retailers and wholesale distributors historically represented all of Lexi Luus sales; however, online sales to retail customers commenced in March 2011 and have increased to the point where they now represent roughly 43% of total sales. The transition was accomplished without use of advertising through 2013.
The combination of Lexi Luu and E-Motion is a significant milestone for Bitzio, commented Marilu Brassington, Chief Financial Officer of Bitzio and Chief Executive Officer of E-Motion Apparel. The combination increases the diversity of our product lines, reaching separate and synergistic target markets across new and existing geographic areas while leveraging our infrastructure and key personnel. With the consolidation of our combined financials, the vision of Democratique continues with a solid backbone to support our growth plans. With these assets securely in place, its now time to continue our historical growth as founders and focus on hitting performance targets for these core brands.
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