Minerco Inc (MINE)

[JToews19]

Repost of the email many of us received when the A/S increase was announced:

From: "V. Scott Vanis"
Date:06/29/2014 5:43 PM (GMT-07:00)
To:
Subject: Email

With respect to your concern over the increase in our A/S…

Once the increase in A/S is effective, a major block of it will be reserved for Preferred Shares (as per our Articles of Incorporation and our Bylaws). As we mentioned in a PR last week, we have made a lot of progress with negotiating and talking with potential endorsers for all of our Brands. While almost all of them are wanting shares in lieu of upfront cash (and more than a few have expressed an interest in a JV with Level 5 and Power Brands), we simply cannot further the talks until we actually have the currency with which to negotiate. We are much better off using our capital (cash on hand) to build our brands, rather than pay endorsers (especially when we can pay these potential endorsers in shares which gives them a vested interest in our Brands and our company’s stock price). With this increase in A/S, we can do BOTH. A share buyback is planned when we have revenues significant enough to do so responsibly.

On a more personal note, I am reminded of what my Father always told me (still tells me)…

A popular decision is easy to make. Unfortunately, the right or correct decision is not always popular (whether you’re a father, a coach, a CEO or any other type of leader). But in the end, it is imperative to make the correct decision to protect, to win and/or to grow what is truly important (again, whether it’s the family, the team or the company). While we all prefer to make popular decisions, the correct (often unpopular) decisions are what define us.

It is my job to protect your investment, while picking the fights to win and growing OUR company into the Monster we plan to be. I can’t do it without you (our shareholders). I thank you, and all the Long Miners, for your loyalty, your understanding, your support, your trust and, most of all, your enthusiasm. I have been doing this a long time, and I can honestly tell you: I have never experienced such an energizing group in any business. Our company, because of you, can and will build something that we can pass along to the next generation.

Warmest regards,
Scott

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V. Scott Vanis
Chairman
Minerco Resources, Inc.
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