Well sfcwake I don't have much experience myself, but I have been watching many stocks for quite a while and from my observations, it depends on how far the news reaches!
In the case of fare it is quite popular world wide so if they start announcing sales, the potential jump could be huge!
Initially when a company begins commercialization there is a rush to get in on the cheap!
So in the case of fare the entry point is at this level, ground floor, because when and if they announce revenues it could possibly shoot up to a buck or more depending how big the revenues or how big the news! You can not predict it but most certainly you will profit when revenues are announced!!Maybe .50 or mabe $5!! Regardless it will shoot up and that's the reward of investing in start ups! the potential gains are very large!!
Remember Nothing is guaranteed so use your better judgement and do lots of research, don't leave any stone unturned!!
There is allways a chance of failure in penny stocks but the potential rewards makes millionaires!!