Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Great if an announced store, opened: Arizona 5 (2 opened, not sure if by the announced partner, closed since), New Jersey (three years ago!!), Texas (10 announced, two opened and closed); SW FL #3 (announced for Q2 14 opening), Knoxville Sports Bar (announced for July 2014 opening).

To say nothing of the recent 8 state 'master franchisor' agreement that required a kiosk to open by Oct 1 (truth in advertising, same company as Knoxville partner, should only hold company culpable for one screw-up, not two).

Even an unannounced 'stealth' store would be great. But unlikely, as the company is prone to announcing things that do not happen, versus announcing surprise successes.

Problem is, cash. Takes cash to open the stores. And with the company losing $0.50 for every $1.00 in revenue, even with the key management team (Barry, Troy) taking $0 in salary -- hard to rustle up the necessary up-front capital as the business model does not appear profitable from an ongoing cash flow perspective.

Which is reflected in the fact that BCCI open kiosk count dropped from 13 in Q2, 1013 to 10 in Q2, 2014.

And that the company has sold (or valued, when shares are provided in lieu of cash) shares for $.01 when the market price has been much higher.