Forget the 10 day period. REDG has an 900,000 copy order and a 900,000 standing order each week.
Also, if I remember China is a far, far away land. If something is printed there it has to work it's way here, then put on trucks to the warehouse, then to another warehouse and then out to the stores. That, my friend, is more then a 10 day trip. Benny has to be committed to print, ship, and move forward.