Nelson..SCKT...2015
If they grow 50% year over year for scanners, that would put scanners at $5.55M in 3rd Q next year. The OEM buyer for the Somo should be constant then + regular Somo numbers + misc = $1.1M. Combined it's $6.66M for 3Q next year. Anything less would disappoint me. I expect 1rst Q above $5M and would like to see 2nd Q above $6M.
One thing people forget, their partners (NCR, Verifone, Shopify, Fujitsu, Square, Lightspeed......) are spending $10s of millions going after this industry. 2015 will be bigger than 2014. As such, sales should keep expanding for several years for Socket.
One player to look for in the future to push the whole tablet POS to a new level is Apple. The rumored 12.8" iPad for early 2015 is perfect for business POS. They want retail using it because it then pushes the door for businesses to use Apple Pay in conjunction. Apple also teamed up with IBM recently to go after business enterprise. Steve Jobs ignored businesses, but Tim Cook is planning on going after them just like consumers. The way I see it is as the world changes to mobile POS, enough will trickle to Socket to make it worthwhile for shareholders.
I once said this was the best investment I ever saw. That was when I thought the Somo would stabilize at $2.2M or above. Sadly it slipped and it's been a frustrating couple of years waiting for scanners to finally "outgrow" the Somo decline. 3Q was the first taste of it. 4th Q should be ok imo. The real story is 2015 here (and 2016 and 2017) as the industry really starts to ramp up.
