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Alias Born | 02/27/2014 |
Friday, October 24, 2014 10:45:57 AM
At GNC and Costco the competitors are the traditional ones....only with MuscleTech missing at Costco...and Optimum Nutrition somehow muted at Costco considering it's leadership in the market.
At Walmart...andat Walgreens and CVS if Musclepharm enters these...you got MuscleTech's Six Star brand and EAS all over the place.
As Premier Protein is stuffed by Post Holdings at Costco....Im certain Dymatize brand could become a future threat to Musclepharm....unless Post Holdings cannot agree with Costco on the right price.
Post Holdings $380 million investment into Dymatize wasn't for nothing...Im quite sure we will hear more from that brand, explaining why Musclepharm so eagerly is trying to diversify in other product categories.
My personal advice to Musclepharm....step up the International sales efforts, visit China....figure out if you can get in over there without risking it all. Keep on with the broadening into other product categories but try to not go too far away from protein based products...that's where you got your forte...not in anything else.
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