Thursday, October 23, 2014 1:10:30 PM
I think two things really have investors pissed both related to Brazil. Number one is the comment a month ago regarding Brazil and product "on its way". This was just outright misdirection and deception. Was it a lie? Perhaps not but the perception is that it was not true in the context of how she said it. The second is the compounding of that statement with the fact that not only did the shipment never leave for port, it's not going at all with yet more compounding of the problem with claiming needed paperwork had to be completed after she sad emphatically that all of it had been done a month earlier. And let's not forget Brazil was supposed to ship in January of 2014. Aside from the obvious credibility issues, a lot of investors got in almost exclusively on the stories of millions in revenue from these foreign contracts. To hear they are delayed once? Ok. Twice? Hmmm but now not going at all? They're pissed. Now they're relying on sales at 14 Costcos and 12 Wine stores for the next two reporting quarters for all revenues while continuing to burn through cash at an astonishing pace. The rationalization continues though as longs hold on to the slim hope that it's not a scam. I wouldn't hold my breath.
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