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Thursday, 10/23/2014 11:15:41 AM

Thursday, October 23, 2014 11:15:41 AM

Post# of 90351
I've been researching "Hopskoch." I think its a load of hooey, but here are a bunch of links. You decide. Still haven't figured out what Waffer brings to the table (or to the "Social TV Soundtrack," LOL).

March 21, 2013
http://www.thewrap.com/media/article/hopskoch-wants-be-photoshop-marketers-launches-hollywood-vet-craig-singer-ceo-exclusive-8208/

Craig Singer was CEO in May, 2013:
http://transmediacoalition.com/kmccallum/story/spotlight-transmedia-craig-singer-launches-new-transmedia-platform-hopskoch

Craig seems to be gone, but here's his Imdb page anyway:
http://www.imdb.com/name/nm0801916/news

Hopskoch on the angel list, never a good sign:
https://angel.co/hopskoch

Hopscoch Facebook Page. Yup, this is a winner. A "social media" company whose latest FB post was in July. LOL
https://www.facebook.com/playhopskoch/timeline

Latest Tweet? Sept 2. Why haven't they tweeted their excitement over the MOU with Waffer? (You know, I'm beginning to think they don't understand their own business model...one would think they would use social media, like, a lot...)
https://twitter.com/playhopskoch

Hopskoch on Linkedin.
https://www.linkedin.com/company/sifr-inc.

Bonus points for anyone who can put this paragraph into language that makes sense:

We take a technological approach to addressing social media problems such as engagement, participation, loyalty, retention and monetization. Our first product is Hopskoch -- a Platform as a Service solution for Businesses, allowing them to harness the power of fun social games to discern influencers and advocates in the audience, keep them engaged and monetize them.



"allowing them to harness the power of fun social games to discern influencers" - Arrgh??

Oh, wait, this helps. Maybe.
http://www.enterprise-gamification.com/mediawiki/index.php?title=Hopskoch

But then there's ye ol' Hopskoch app, which hasn't been updated since 2011…Hmmmm….
https://play.google.com/store/apps/details?id=com.sifr.hopskoch.android&hl=en

Oh! Here, from July 2014, almost current, which is uber-important in the multiverse of social media. Remember, you can never be too rich, too thin or too avant!
http://lostremote.com/how-hopskoch-has-created-a-platform-for-a-social-tv-soundtrack_b44965

WTF? "a social TV soundtrack"??? Say, WHAT??

Finally, who is cutest, Cyril or Marty? (Because that is important, even if totally irrelevant, sort of like Waffer and Hopskoch.)
Cyril Moreau on Linkedin:
http://www.linkedin.com/in/cyrilmoreau
Marty Monaco on Linkedin:
http://www.linkedin.com/in/martymonaco