Marani Brands Inc. (MRIB)

[Matthew Berg]

Doesn't really matter. It's the same deal as Costco. Just a handful of stores in Southern California and it's surely a test. And to look at the metrics which I just did, it could be very difficult for MRIB to get any traction there. Their stores do on average, a little over $10 million in sales annually over 15,000 SKUs. Pretty competitive environment versus a Costco or even a Whole Foods. That's less than $700 per SKU on an annualized basis. Not to mention, they have almost 700 vodka SKUs alone. Crowded space. Not sure how they're going to drive sales in that model. It's a whole lot different dynamic at Costco where you have a very limited selection within the given product space/category.