Applied DNA Sciences Inc (APDN)

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http://www.accesswire.com/viewarticle.aspx?id=421236

True2Bid and Applied DNA Sciences Enter into Collaboration Agreement



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PK:TRTB
10/07/2014 [ACCESSWIRE]
Companies to Establish a Proof of Concept for a DNA-Based Solution for Authentication and Chain of Custody

BOCA RATON, FL / ACCESSWIRE / October 7, 2014 / True2Beauty, Inc., (OTC Pink: TRTB) (PINKSHEETS: TRTB), a company that operates an online retailing platform through its True2Bid, Inc. subsidiary, is pleased to announce the signing of a collaboration agreement with Applied DNA Sciences to establish a proof of concept for a unique authenticity and chain of custody solution.

Under the terms of the agreement True2Bid will purchase a SigNature(R) DNA mark and work in conjunction with Applied DNA Sciences to use that mark for applications for certain agreed upon market opportunities. The companies will work together exclusively during an eight month collaboration period to define a proof of concept and test the economic viability of that concept within those specific markets.

"As an online retailer with a fresh marketing concept, reputation and reliability is at the cornerstone of our business model. We are excited to work with Applied DNA and apply their DNA mark to specific target markets we intend to service through our online retail platform. We have committed financial and operational resources to develop this concept, which we believe can create an unparalleled chain of authenticity, adding immediate value for customers in the intended target markets covered by this agreement," stated William Bollander, CEO of True2Beauty.

"Applied DNA Sciences sees a number of promising market areas to explore the development of authenticity solutions using its proprietary SigNature(R) DNA mark to significantly enhance value," commented Jim Hayward, CEO of Applied DNA Sciences. "Our discussions with TRTB management have been focused on a business partnership model that can address specific needs in large potential market opportunities while providing ongoing revenue streams for both companies. We look forward to working with TRTB in the coming months to reach our common goal of establishing a long lasting and profitable business partnership."

The Company will provide further updates as the site prepares for a full, hard launch.

About True2Beauty, Inc.

True2Beauty is the parent company of BetUGetIt(TM), an online retail platform. The BetUGetIt(TM) site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun," participants can now experience a new and exciting way to shop for the products they want, at great discounts.