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Re: bellator_exec post# 70623

Wednesday, 10/22/2014 5:10:16 PM

Wednesday, October 22, 2014 5:10:16 PM

Post# of 80867
I take it you no longer hold 20k+ shares long?

Expert,

What I do know is that if the Apple Store was selling the new iMac with Retina 5K for $2,500 (they are) and WalMart and Sam's Club were selling the same iMac with Retina 5K for $1,250 (they don't), I don't believe there would be a long line of campers waiting outside the Apple Store for the privilege of purchasing the product for twice the price. There is a reason Apple doesn't allow that type of pricing amongst it's retailers.

Since we know before the WalMart/Sam's deal that MSLP Cost of Goods is .67 cents on every dollar of revenue and SG&A is .32+ cents, when GNC is retailing the same the product for $84.99 that WalMart and Sam's Club sell for $42.95, there is something amiss.


I'm sure GNC corporate is thrilled with MSLP and the fact that WalMart and Sam's Club are RETAILING the same product for LESS than wholesale cost charged to GNC . It is also a fact that MSLP has negative margins on the sales to WalMart and Sam's. Why are they doing it? Due to the fact that the active SEC Investigation is likely to go on without a finding for years and this will prohibit any NASDAQ uplisting opportunity.

MSLP has been alleged to have been cooking the books via channel stuffing with bb.com (paying $100,000 cash monthly to Ryan DeLuca, the brother of former MSLP COO Jeremy DeLuca who was himself granted well over $1,000,000 of MSLP stock just in time to avoid prison time for selling on-line supplements spiked with synthetic anabolic steroids) as a bribe (or placement fee or marketing fee as Brad calls it). MSLP is now desperate with the SEC buried into the financials, invoices and purchase orders, to show "real" revenue and growth from the suspect numbers of the past even at the expense of margins or earnings projections. Management must feel the only option is WalMart and Sam's ridiculous discount machine to meet revenue projections.

Desperation over the SEC Investigation has lured MSLP into a deal with the devil.

I feel that will be a proven fact within the next 12 months.

That is why CEO Brad was so desperate in 2013 claiming that the SEC investigation would be complete by Q1 '14. When that deadline passed, CEO Brad stated "for sure, take it to the bank" that the SEC Investigation would be completed by Q2 '14. When that deadline passed, CEO Brad depressingly stated "No Comment". MSLP is out of time. Now growth is on WalMart/Sam's Club terms which are draconian. Stay tuned.

http://www.fda.gov/ICECI/CriminalInvestigations/ucm314489.htm


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