Hangover Joe's Holding Corp. (fka HJOE)

[thesmalls]

considering the 10 days prior it went from basically the same range it is now UP to $0.008 (and a little higher) where does the trend start/end? If it is a 2-3 week trend - it is flat. if one applies one week - then it is decidedly down. if one looks at 1 year - it is unarguably down. any trend must be put in perspective to time/price and compared to a different time period.

a year ago it was trading at $0.02 and topped out at an intra day high of $0.085 and close of $0.07 back at the beginning of july. with either of those starting points - it is in a significant downtrend.

however, if one considers the bottom that was hit on 10/7 at $0.0028 - it is on an uptrend since as it is right now 150% higher than where it hit on the 7th.

it may or may not go back there (or lower) today or tomorrow. it can just as easily go back to $0.012 as quickly and as unpredictably as it will go down.

as a long term investor - i am comfortable with the last PR and it has reaffirmed some confidence. however, i would like to see/borderline expect a pre announcement prior to earnings to put the results to be filed into context prior to being shared. they will not show $1-2MM in revenues for 3Q14 and any/all expectations of such should be tempered prior to release and put into context where they expect to be end of 4Q15 and if they can reaffirm/adjust 2015 expectations accordingly.