Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Yeah, and Cellucor's phone is overheated too as 5 lbs Cellucor Whey is priced at $34.95 at Costco right now...

Don't you understand? Dymatize, EAS, Cellucor, Musclepharm, MuscleTech, BSN and Optimum Nutrition....they are broadening into mass market retail...they will all benefit while the specialty retailers eventually will suffer...None of these major brands give a shit what specialty retailers think of that, because nothing is gonna make them miss out on the mass market.
Specialty retailers need to consolidate...exactly what we have been seeing over the last couple of years...What you are saying is pure rubbish!

The smaller players like Gaspari Nutrition...they just fade away, Gaspari went bankrupt last week if you didn't notice.