NEWS - OCTOBER 21
LiveWorld Appoints Global Business Celebrity and Primetime Television Host Jeffrey Hayzlett to Board of Directors
Hayzlett and LiveWorld Team Up to Leverage C-Suite Expertise
SAN JOSE, CALIFORNIA and NEW YORK – October 21, 2014 – LiveWorld (OTC Pink Sheets: LVWD.PK), a social media solutions company providing services and software for Fortune 500 companies, has appointed Jeffrey Hayzlett, global business celebrity and primetime television host, to their board of directors.
Hayzlett brings his business and marketing acumen to LiveWorld, having worked in and among the top Fortune 1000 companies over the course of his career. Hayzlett offers business advice to global audiences as Contributing Editor and Host of The C-Suite with Jeffrey Hayzlett on Bloomberg Television, and via C-Suite TV, a web-based digital on-demand business channel. He is also a Contributing Columnist for Entrepreneur.com, The Huffington Post and Salesforce.com.His expertise aligns directly with LiveWorld’s customer base of brand marketing professionals and social media solutions.
“Peter Friedman and the LiveWorld team are forerunners in the social media industry, and their three-dimensional, customer-centric approach is unparalleled in the industry. I look forward to helping advance the goals of the company in my new Board of Directors role. Together, we will set the bar at a whole new level,” said Hayzlett.
LiveWorld Chairman and CEO Peter Friedman has built an organization that works to combine services and software to scale customer conversations and human interactions that establish deeper relationships with brands. “At LiveWorld, we assist companies in creating, deploying, and scaling a socialized view of their brands—to be profoundly successful in social, it has to be a sharing experience with a brand and its customers. Jeffrey Hayzlett understands this to his core and puts it into practice every day. We are honored to have him join LiveWorld,” said Friedman.
Jeffrey Hayzlett joins current LiveWorld board members Bill Cleary and Peter Friedman (Chairman.)
Cleary is senior partner and owner at Cleary & Partners a small marketing firm based in Saratoga, California. In addition he sits on numerous boards, including Santa Clara University (business school), SUNY at Stony Brook (Human Origins, Dr. Richard Leakey), Wildlife Direct (Nairobi, Kenya), PGP, and the Hillbrook School. Mr. Cleary began his marketing career in New York City in 1979, working on such formidable brands as Pepsi®, Pizza Hut®, and Welch® Foods. In 1981 he joined Apple Computer and moved to Cupertino, California. He worked there for four years, and played an instrumental role in the development of marketing programs, including sales promotional efforts, advertising, and merchandising. In 1986 he began working for Activision, as the VP of Mktg. In 1987 he founded Cleary Communications, which later became CKS Group. While at CKS he worked with partners Tom Suiter and Mark Kvamme in building an extraordinary company that helped launch major web-based brands; including eBay, Amazon, Excite, and Yahoo.
