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Re: DDR post# 977

Monday, 10/20/2014 4:10:23 AM

Monday, October 20, 2014 4:10:23 AM

Post# of 10142
I'm looking forward to getting some feedback and/or results from the initial distribution MOUs and sales of URBF produce. I have not seen any produce in IGA locations. I hope the price is comparable to similar produce. The biggest mistake initially could be arrogance and/or blind greed. In general, consumers won't pay much more for organic and/or new farming tech/innovation, I'll bet the farm on that. Initial market penetration is soooo important and it can lead to bigger and better things or bust. My point is that consumers need to do the talking by mouth and by purchase, IMHO. I sincerely hope this is part of the equation. Marketing, merch, hype, very important as well... This will not sell itself. Good luck and glad to see some progress. Hope to see some fruits soon as well.