Adaptive Medias Inc (fka ADTM)

[newelong]

The Revolution Will Be Televised, Taught, Shared, and Sold

Day 1 at Seattle Interactive

By FlipTheMedia · On October 16, 2014

Seattle Interactive Conference kicked off on Wednesday at the Washington State Convention Center, and, while the theme for the conference is “Makers,” day one of SIC made it clear that “making” alone isn’t enough in the age of the digital revolution.

Today’s makers aren’t just tasked with creating. They’re learning, experimenting, adapting, anticipating, and strategizing at a breakneck pace – all for purposes as diverse as helping consumers buy 1/4 of a cow online directly from local farms (see, Farmstr) or crafting rich, location-based, multimedia experiences ala Artifact Technologies.

To learn how they’re doing it, check out our highlights from the leaders and makers of SIC below, and stay tuned tomorrow for our highlights from day two!


“Snackable” Content and The Revolution of TV Online

by Shefali Sain – @shefalisain

Much like the goldfish, our attention spans have contracted to about 3 seconds. Adaptive Media‘s Chief Marketing Officer Daryl McNutt introduced the audience to the changing behavior of online consumers and their preference for bite-size, “snackable” content in his talk “The Revolution of TV Online: Get Ready for 20 Million Channels by 2018.”

In our busy, media-saturated lives, marketers and brands have to work harder and faster to grab our attention and provide easily consumable content. McNutt put some hard numbers behind the often-noticed trend of how consumers are using a combination of devices of varying form-factors to consume digital content at their own convenience. With less and less content being consumed via big screens, McNutt’s talk signaled the impending demand for creating content for new and emerging screens. Premium content of the future will be suited to multiple screens and will be as long or as short as the viewer decides.

Thanks for your attention. Now here’s a link to a GIF of a cat thanking you to show our gratitude.

http://flipthemedia.com/2014/10/revolution-will-taught-televised-shared-sold-day-1-seattle-interactive/

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