9:00 AM
Room 202
#MAKE CHANGE
The Revolution of TV Online: Get Ready For 20 Million On Demand Channels by 2018.
Session with Daryl McNutt
Adaptive Media Chief Marketing Officer
"Internet TV will empower filmmakers and content producers to break from traditional television formats. In the multi-screen world, a television episode length will be dictated by the viewing audience, not pre-programmed scheduling. Premium content will be as long or as short as a viewer decides. What the digital generations determine are the prime time shows of the future will be unrecognizable to the television schedules our parents watched in the past."
DIGITAL advertising, content marketing, emerging, mobile, video
