$FPFI NEWS - Fresh Promise Foods Announces Successful Validation of High Pressure Processed New JuicesSoon-to-Be-Launched Harvest Soul Organic Chewable Juice Posts Positive Safety Results From Clinical Validation Studies -- Seen as Fresher through Pressure(TM)
MARKET WIRE 1:26 PM ET 10/10/2014
ATLANTA, GA -- (Marketwired) -- 10/10/14 -- Fresh Promise Foods, Inc.(FPFI) , a Georgia-based natural and organic health and wellness company, announced today that Harvest Soul Organic Chewable Juices received validation from independent labs that high pressure processing (HPP), the technology utilized by Harvest Soul to achieve its "Fressurized™" difference, is successful in protecting the juices' high level of vitamins, nutrients and enzymes while destroying unhealthy bacteria and microorganisms. Harvest Soul Chewable Juices are unique in that they blend 100% organic vegetable and fruit juices with perfectly-sized nuts, seeds and berries to promote the act of chewing which fully enhances nutritious benefits by releasing often-missed essential vitamins, nutrients and enzymes.
Through a series of three independent lab tests, it was confirmed that HPP has met the FDA threshold of a 5-log reduction of all three major pathogens (E.coli O157:H7, Salmonella enterica and Listeria monocytogenes), typically found in organic products like Harvest Soul Organic Chewable Juices. The Company's environmentally-friendly Fressurized ™ process ensures that their hand-crafted juice blends will retain their "farm-picked" flavor, along with guaranteeing food safety, extending shelf-life and maintaining freshness, all without the use of chemicals or preservatives.
According to Kevin Quirk, CEO of parent company Fresh Promise Foods, Inc.(FPFI), "We've worked long and hard, and at great company expense, to ensure that our vitamin-rich chewable juice blends deliver great taste and unbelievable nutritive benefits, while focusing on food safety. We know that our Harvest Soul Chewable Juice Blends, with all the extra fiber and protein gained from crunchy nuts and seeds, will provide a more substantive eating and drinking experience -- something we like to call 'the Chewtrition ™ Revolution.'" Quirk continued, "Studies show that chewing kick starts the digestive process, releasing critical enzymes that help our bodies absorb essential nutrients, ones that are wasted when we mostly rely on drinking our nutrition."
Harvest Soul is working with legal counsel and anticipates a speedy regulatory path to production as all of the initial groundwork has been laid. The Company's equipment is poised for production, and after final Dept. of Agriculture approvals, should be producing product within the next 30-60 days, with a significant ramp up planned for the kickoff of the new year, targeting health and wellness initiatives.
About Fresh Promise Foods Inc.(FPFI):
Based in Atlanta, Ga, Fresh Promise Foods(FPFI) and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods(FPFI) will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods(FPFI), seeks to be a leader in the quality food and beverage business. We are a mission-driven company that aims to set the standards of excellence for food manufacturers. Harvest Soul conducts business in which high standards permeate all aspects of our company and quality ingredients, the latest food technology and great marketing permeate all aspects of our products. Excellence is a state of mind at Harvest Soul.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc.(FPFI)/Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.
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