To back up your point. From the conference call: On top of that, we have influence in the largest beverage distributors in the country. So provided the product's right and the marketing plan's right, we can get bi-coastal distribution to up to 100,000 stores within a relatively short period of time. With some of the other brands we've recently launched, in one case, we got up to 40,000 locations within a six-month period. MINE!