Totally agree, we have to have the product available in as many places as possible. People need to see others buying it, many times I've seen a product in someones basket as I was going through the checkout. I'm a person that will always ask someone how they like something or mention how I like a particular item. Word of mouth is hands down the best advertisement out there.
Then a full blown ad campaign could have a HUGE IMPACT
I've handed out close to a hundred samples to people that I know. The majority have offered positive feedback and would be customers.
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