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[Let's Roll]

NXTD But Apple Pay is only for digital payments and doesn't cover other aspects of wallets (prepaid cards, loyalty cards, etc.) plus it's limited to iPhone and Apple iTunes users. A large part of the market, perhaps the largest, will be found among consumers who either can't or won't soon use their smart phone as their hub for payments and finance. Simple factors like limited acceptance, privacy, security, and battery life are the most obvious reasons not to rely on a phone-based solution.