All companies that make "things" will have a stake in making their "thing" interact within the IoT community.
Imagine EVERYTHING has a chip and is communicating through a common OS to give it's status.
It's the next revolution of innovation IMO. The average Joe doesn't have a clue about how this will change their lives for the better....forever. And our little $EPGL will be right in the mix of it walking among giants.
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