Jammin Java Corp (JAMN)

[Brophtron]

So lots of bad news in the 10Q. Sure, sales are up from a year ago, but this is the 3rd quarter in a row that is less than the Q3 report from last year. Let's face it - the growth is over.

The last quarter had a cash infusion of $2.5 million; with this report, they're at $1.1 million, so they went through almost $1.5 million; at this rate, they don't have cash to last through the current quarter.

The share price is down and that means more shares are payable to Ironridge - that was some deal that Ironridge signed; they don't lose money even though the price goes down!

Did you see this quote?

Most importantly, the brand's velocity (Dollar Sales per Point of Distribution) has doubled since September 2013. This critical measurement clearly shows consumer acceptance of Marley Coffee."

Well sales are up 27%, so if dollars per location doubled, then they have actually lost locations since this time a year ago; that's simple math.

However, Toevs said

Over the past 52 weeks, Marley Coffee has seen a 729 percent increase in Total Distribution Points as more and more retailers realize the value that the brand brings to their category. This is the largest rate of expansion of any brand in the category."

OK, huh?! If they increased locations 729% and sales went up 27%, then the dollars per location can't just double. Toevs is mixing up his numbers - the 729% increase in locations is obviously more than 52 weeks; he's talking about since the beginning of 2013, not 52 weeks ago from this point.